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BUSINESS OVERVIEW
OUR MISSON
At Fore & Company we believe that golfing is “fore” everyone. Bringing inspiration and innovation to every golfer, young or old. We strive to bring comfort and style to every golfer on and off the course.
PRODUCT OVERVIEW
At Fore & Company our products will range from men, women, and junior golf apparel and accessories. The men’s line will include polos, pullovers, vests, shorts, and pants. The women’s line will include sleeveless tops, pullovers, jackets, dresses, skorts, shorts, and pants. The junior girl’s line will include sleeveless tops, jackets, dresses, skorts, and pants. The junior boy’s line will include polos, pullovers, shorts, and pants. The accessories will include hats, visors, socks, and seasonal golf head covers. The men and women apparel line will range from $40 to $95 in price. The juniors apparel will range from $30 to $90 in price. The accessory line will range from $14 to $30 in price.
LOCATION
Fore & Company will have a brick-and-mortar store located in Athens, Georgia, as well as an online social media presence. As of 2021, the population of Athens is 129,025. I think Athens will be a great fit because it is not only a college town, but it’s also a place for families. Also, Athens has over twenty golf courses in the surrounding area.
THE FUTURE
The global Golf Apparel market was valued at 257.42 Million USD in 2020 and will grow with a CAGR of 4.14% from 2020 to 2027, based on Researcher's newly published report.
MARKETING STRATEGY
Fore & Company will establish multiple marketing strategies including social media, print media, digital media, event marketing, and window displays. On our social media will be our main focus and we will give insight to our production, post golf tip reels and videos, and post promotional sales and events. Our print media and digital media will be displayed mostly at golf courses and on the campus of UGA. We will hold events for college students and families in the surrounding area, these events will consist of virtual golf tournaments and drink specials for customers above age.